Armani offers luxury skincare created through the powerful combination of nature and revolutionary technology to impart visible results that last.
Inspired by nature's beauty and simplicity, powered by high-precision science, the story of Crema Nera began over a decade ago in Pantelleria, a volcanic island off Sicily. There, in the mineral-rich, fertile soil, an abundance of healing plants remains resistant to the harsh surrounding environment.
This extraordinary power of nature was the inspiration to create a collection of haute nature skincare with the highest level of efficacy.
“We spend our whole life looking for perfection. I’m convinced that nature is the form that is closest to perfection.”Giorgio Armani
AN EXTRAORDINARY RESURRECTION PLANT
The Armani beauty laboratories found nature’s answer to restoration and rejuvenation in Myrothamnus flabellifolia, also known as the Phoenix resurrection plant. This unique plant is able to survive for years in harsh conditions, appearing dry and lifeless. It is instantly brought back to life with few drops of fresh water.
For centuries, Myrothamnus flabellifolia plant has been used by people in southern Africa for its healing medicinal properties. With its in-built immune system that prevents cell degradation, and stimulates autophagy – a process by which toxins are broken down and recycled to produce nutrients necessary to sustain survival – the plant stands strong in the face of environmental stressors such as UV light, extreme heat and cold.
From A Unique
Tailor-Made Extraction Process
In an aqueous extraction technique - unique to the Crema Nera formulation process - the leaves of the Myrothamnus flabellifolia are heated at a precise temperature in pure crystalline water to awaken the plant from its protective, dormant state. Via this meticulous extraction process the life-reviving properties of Myrothamnus flabellifolia are captured in the Reviscentalis™ concentrate, which contains potent active ingredients, teamed with life-enriching minerals.
THE SCIENCE OF SKIN REVIVAL
A/ ACTIVATES CELL ANTI-OXIDANT CAPACITY TO CREATE A PROTECTIVE SHIELD
The extract obtained from the dried leaves of Myrothamnus flabellifolia within Reviscentalis™ contains high levels of a powerful polyphenol anti-oxidant known as Gallic acid. Reviscentalis™ exploits this impressive anti-oxidant capacity by protecting the skin from environmental aggressors that accelerate ageing.
B/ BOOSTS CELL DETOXIFICATION PROCESS TO REGENERATE SKIN’S VITAL ENERGY
The high concentration of the Trehalose sugar within Reviscentalis™ stimulates a form of cell detoxification. This triggers the skin’s own self-healing mechanisms and activates the Nrf2 pathway, which transforms skin stressors into vital energy. This molecule increases cellular detoxification by synthesizing proteins involved in the body's detoxification and elimination processes. Nrf2 is an essential factor in the protection of tissues from a wide variety of toxins.
C/ CORRECTS AND CONTROLS SKIN’S RESILIENCE TO REVIVE FROM DEEP WITHIN
Trehalose boosts the anti-oxidant properties of Gallic acid to repair skin cell damage. By stimulating multiple protective mechanisms, Trehalose activates cells' self-healing action, leaving skin repaired and renewed.
Crema Nera supreme reviving skincare is immediately recognizable by its balm-to-oil decadent texture. Perfected over hundreds of trials, it delivers an unforgettable skin experience that nourishes, firms, refines, and illuminates.
This texture is ideal for normal to dry skin, as well as during colder seasons and harsher climates. Anti-ageing actions are delivered with intense nourishment and a sense of deep comfort.
The Armani skincare collection, powered by Reviscentalis™ extract, activates skin's natural reviving abilities to live in harmony with the environment when and where it needs it most. Creams, cleansers, emulsions, balms and masks work together to deliver elevated skin quality.