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EMBARK ON A NEW
MEMORABLE JOURNEY

MY WAY PARFUM introduces a new memorable chapter, shaped by unforgettable experiences and meaningful encounters around the world.
Experience this new journey through the new campaign, capturing new experiences, new travels and new paths.


A NEW YOUNG AND
RADIANT FEMININITY

Sydney Sweeney is My WAY’s new face. Perfectly embodying Armani’s authenticity, she epitomizes MY WAY’s fresh and vibrant femininity.


A NEW IRIDESCENT
INTERPRETATION
OF THE FLORAL SCENT

MY WAY PARFUM, Giorgio Armani’s new fragrance, reveals an intense woody powdery bouquet born from the contrast between the bright solar Tuberose and the majestic blue Iris Pallida.


A NEW REFILLABLE BOTTLE
CRAFTED TO LAST

Crafted in a French carbon neutral factory, the new bottle is designed to last. Using a refill for MY WAY PARFUM’s 50ml spray bottle results in a demonstrable reduction in raw material use: 45% less glass is used, 52% less plastic, and 66% less metal*.

*1x50mL + 1x100mL vs 3x50mL.


CONSCIOUSLY SOURCED
NATURAL INGREDIENTS

In creating the house’s fragrances, Giorgio Armani prioritizes the inclusion of ingredients whose origins and sourcing are traceable. This ensures high quality ingredients, whose sourcing respect the environment and communities where they are found.

MY WAY PARFUM counts among its notes refined ingredients of natural origins, such as the Iris Pallida, sustainably sourced in France, and the Vanilla Bourbon, consciously sourced in Madagascar.


PRESERVING FORESTS,
PROTECTING THE PLANET

To contribute to the sustainable transformation that the world both needs and expects, Armani beauty keeps on focusing on its sustainability efforts on reducing its carbon footprint and its impact on the environment. Since 2019, Giorgio Armani has supported six forest preservation programs around the world: Madagascar, Zimbabwe, Brazil and Peru. 16000 hectares of forest have been preserved since then.


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