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THE PHILOSOPHY
OF ARMANI MAKEUP
OF ARMANI MAKEUP
Simple elegance and natural grace. These are the principles at the foundation of the Giorgio Armani fashion collections.
These same concepts evolve naturally in makeup. Armani makeup does not conceal or transform, it is designed to reveal one’s natural beauty.
THE ELEGANCE
OF RESTRAINT
OF RESTRAINT
Precision and discipline are central to modern elegance. Giorgio Armani’s signature use of clean lines, discreet application of color and sophisticated shapes extends naturally to the makeup philosophy.
Armani beauty is one of the original pioneers of the “no makeup” makeup look, rooted in the idea that beauty products should be natural-looking and uncomplicated. Every Armani beauty product is created with this in mind: simple application, flawless results. Pigments and formulations are built to be blended and layered so that applying makeup is a personalized, instinctive practice.
“I believe that beauty comes first from within.”
Linda Cantello, Giorgio Armani International Makeup Artist
Armani beauty
THE ICONS FOR FACE
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Luminous Silk Foundation
An iconic weightless, oil-free foundation
for a smooth, radiant complexion.
PRIMED AND READY
Liquid silk primers create a lightweight veil between skin and foundation, ensuring a smooth, flawless application and finish. Armani beauty’s primers are long-wearing yet comfortable, simple to use with makeup artist results.
Master Primers come in a range from mattifying to illuminating to suit any skin preference – whether the desired finish is velvety and matte or subtly radiant.
EYES AHEAD
When creating eye makeup looks for runway shows, International Makeup Artist Linda Cantello knows the power of intense gazes.
Inspired by architecture and the natural shape of the eye, Armani liners, eyeshadows
and mascaras work together to create seductive and empowering eye makeup looks.
Shadow palettes span the color spectrum from soft and natural to high-voltage and arresting. Either way, the products are silky smooth to touch and buildable, ensuring a highly personalized finish.
EYES AHEAD
DISCOVER BEST SELLERS FOR EYES
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THE PERFECT LIP
The strength of a woman may be revealed through her eyes, but her lips are her signature. Over a decade ago, Armani introduced the original Rouge d’Armani lipstick into the collection, establishing the lip color as an instant modern classic. Now available in balms, sheers, glosses, and intense long wear variations, there is a perfect lipstick for every woman in the Armani brand.
DISCOVER ICONS FOR LIPS
